How To Make A Professional Video For Youtube

Does this audio like you?

You have an idea and y'all want to create a YouTube video for it.

Y'all want your video to look and experience good. You want to create something you're proud of, bring your idea to life and do it justice.

If that's the instance then y'all've only hit the jackpot.

In this step-by-step guide, nosotros'll show y'all exactly how you can create a killer YouTube video.

Nosotros'll encompass everything y'all need to know: from grooming all the way to publishing, and getting your video seen; we've got your dorsum.

Permit's spring right in…

Click here to picket the video -> youtube.com/watch?v=JAOcyGaoDwA

Pace 1: Research Your Topic

The first thing you need to exercise when you accept a video topic is inquiry information technology.

That'south considering seeing what other creators have done in your topic will help yous make up one's mind what works well, what you can amend on, and what yous can do differently.

In fact, "YouTube is more than but a place to sentry videos, information technology'south a gold mine of information" and you lot need to use it to your reward.

This is coming straight from our in-business firm video skilful and creator, Daniel, who single-handedly runs both of Uscreen's YouTube channels.

Talk most a YouTube superhero, am I right?

So,

To start, go to the channels y'all're trying to emulate, or search for your video topic on YouTube'southward search bar. Then lookout at least 5-10 videos being made on your topic and on similar topics!

You should keep track of the:

• The types of video that get views around your topic.
• Different video structures and styles.
• Length of these videos.
• Thumbnails and video titles used.
• Calls to action (i.e. similar and subscribe) and when information technology was used.
• Transitions used (i.e. B-roll, GIFs, text, etc.).

This will help you plan your content in the next step  and see what your video should look like. (Or, if yous don't like what you encounter, what it shouldn't look like!)

By the end of each video enquire yourself these 5 questions:

1. What do these video creators exercise well?
2. What tin y'all improve on?
3. How many views are these videos getting?
4. What are people saying about these videos in the comments department?
5. Are the video titles and thumbnails intriguing? (More on that in Step iii).

Answering these questions will assistance you empathise what a good video on that topic looks similar, and how you tin become your own video up in that location with the greats.

This brings us squarely to the side by side section…

Step 2: Plan Your Video Content

Now that you've researched your video topic, enquire yourself, what'southward the point?

Or for a less existential question: what is the goal of the video you lot'll be making?

Video content typically tends to fall into 1 of these 3 categories:

• Didactics: you're a relative adept in something and y'all desire to teach a skill, idea, or concept to your followers (i.e. tutorials).
• Entertainment: you want to create something that interests and fascinates viewers (i.eastward. vlogs, video clips, one-act skits, etc.).
• Awareness: you lot want to raise public business concern near a problem, topic, or production (i.east. stance videos, video marketing, production reviews etc.).

It'southward critical that you place what y'all'd like to reach with your video before yous start creating because this volition inform how you'll evangelize it and what type of video y'all'll create.

Then it's time to create a storyboard. This is a visual representation of your video sketched out, you can do information technology digitally or manually. Information technology's kind of similar having an outline for your video content.

That'due south where yous'll take your notes from Step i and decide on the structure of your video, it's length, and what volition exist included in each take.

Here's a template nosotros found on Creately that you tin can utilize:

Having a storyboard will help you gage what you'll need to do and ready to create your video. (More on that in the next step.)

If you've never created a program for your video content before, grab a piece of paper and ask yourself these questions:

• What is the point of my video?
• Who is my target audience?
• What is my budget?
• How many people volition I need?
• What is the target length of the video?
• What volition I use for the thumbnail and video title? (Make sure to come up with options for both, more on that in Step 3).
• Where volition the video be filmed?
• How will the video be shot?
• Will there exist vocals in the video?
• If so, will I demand to write a script?
• Do I have the equipment to do this myself? (More than on that in Step 5.)
• Do I demand to include any text or images in my video?
• Will I edit the video myself or send it to a video editor? (More on that in Stride 9.)

Answering these questions will help you become clearer on the specifics of your videos and you'll exist well positioned to do the next steps.

Step iii: Create Catchy Titles and Custom Thumbnails

Call back the list of video titles and thumbnail options we mentioned in Pace two? Well, now is the time to use them!

Video titles and thumbnails are the first point of contact y'all have with a viewer. They need to encourage people who meet your video to click and watch it.

Let'due south get into each i…

Video Titles

Video titles are the first text your audience sees when they come up beyond your videos.

That'southward why yous need to ensure your headlines…

• are relevant to what your target audition is searching
• accurately describe what's in the video
• are short and sweet
• don't contain clickbait
• contain relevant keywords (more than on that in Step four).
  

…to requite your video the best chance of appearing on someone's search.

If you look at Uscreen'due south own Health & Fitness YouTube channel you can see that our video titles are to the point, include relevant keywords for our target audition, and inform the viewer what the video is about:

Yous should as well consider running your list of video titles with trusted advisors and see which ones are the most interesting and intriguing.

Custom Thumbnails

Custom thumbnails tin help you increment your click-through rate. Meaning, if your thumbnail is eye-catching and heady plenty, when people come across information technology they'll click on your video to watch information technology.

We always recommend customizing your thumbnail equally opposed to using a screenshot from your video. Your thumbnail should include:

• Articulate imagery: visually testify you lot're answering the searcher's query.
• Basic text: brand information technology catchy, brusk, and it can include keywords for your video (more on that in Footstep 4).
• Vibrant colors: get in aesthetically pleasing, have these colors stand out against the YouTube backdrop, and brand sure the colors are consistent with your online presence on other social media platforms.
• Utilise faces: people are drawn to other people, so if it's applicable apply prominent faces that illustrate emotions.
• An element of curiosity: tiptop your viewer's curiosity, don't give away too much of your content.

Take the thumbnails on Uscreen'southward main YouTube channel, for example:

Yous can see the consistent use of our brand color, bluish, which stands out confronting YouTube's grey background and strengthens Uscreen'south branding.

We've also used a mix of graphics, keywords, and faces with clear attending-grabbing expressions.

Having these things will heighten your video's message and performance.

Speaking of operation…

Pace 4: Optimize Video for Search Engines

Part of writing catchy titles and creating thumbnails that entice people to watch your video is finding the right keywords for your content.

This will assistance you connect with people who use the YouTube search to detect videos. Afterall, YouTube is the world's largest video search engine.

And to get your video seen on YouTube you'll need to use some search engine optimization (SEO) tactics.

One of the chief things to exercise for YouTube SEO is conduct keyword research. Keywords are phrases that users are searching for, like:

• How to make banana bread.
• iPhone thirteen review.
• How to tie a tie.

You need to target the most relevant keywords for your video content by using it in your clarification, tags, thumbnail, and video championship. This tells YouTube and Google's algorithms what your videos are about.

The beginning step in conducting keyword research is understanding the trouble that your video is solving. You lot need to get into the mind of your potential viewer.

Permit's say you're looking to create a video on the topic: how to brand pancakes. You tin can run across that on both the YouTube and Google search the championship of the starting time and second results includes these keywords:

Now to delve deeper into your keyword search, go to Google and YouTube's search bars and see what keywords they suggest for that topic.

Pro-tip: You can use the asterisk (*) as a wildcard to supplant any give-and-take in your search query to run into the nigh popular variation of that keyword search.

Once you've searched for dissimilar variations of the keyword, you can compile a list of the almost common or popular searches.

For this case, the most popular searches seem to be:

• How to make pancakes.
• How to brand fluffy pancakes.
• How to brand banana pancakes.

From this search nosotros've learned iii things: people want pancakes, they want them fluffy, and they want them healthy. (Where do I sign up?)

So, you can use descriptive words similar fluffy, and the searcher'southward query: how to make pancakes for your tags, championship, and clarification.

In that location are several tools you can use to see what keywords your potential viewer is going to search like:

• YouTube search bar.
• Google search bar (to announced on Google's video carousel).
• Google Trends.
• Keywords Everywhere.

Past using these tools you tin can amend understand what people are searching for and the need for that keyword. This will help y'all decide which keywords to use for your videos.

To acquire more on how to comport keyword research and make your YouTube videos SEO-ready, check out our guide beneath:

Step 5: Get Your Equipment

Now that you have a plan in place, it's time to see what tools and equipment you need to bring your vision to life.

Different types of video content call for different types of equipment. For example, a parody music video has different needs than a style vlog.

Earlier we can talk about buying equipment nosotros demand to figure out your budget. Now, chances are you fall into 1of these 2 categories:

1. The Bootstrappers: yous have a express-to-no budget and desire to spend as little coin as possible (preferably none) making videos.
2. The "I've Got Some Greenbacks To Splash"-ers: you take some coin to spend on equipment and tend not to mind investing some of it in a new camera or lights.

The good news is, regardless of which category you fall under, you lot can nonetheless create high-quality videos.

Here are the essential gear yous'll need to create your YouTube videos:

• Camera : anything from a fancy DSLR down to your iPhone/Android camera can get the job done. You can also apply high quality webcams if yous're alive streaming.
• Microphone: preferably external (because quality matters, ya know?).
• Lighting: natural or bogus, as long as they're bright enough.
• Tripod: used to stabilize your photographic camera or phone because even small-scale shakes can be visible in a video.
• Storage: memory cards (or enough space on your phone).
• Video editing software: if you have Apple tree products like an iPhone or a Mac you tin utilize iMovie, or bank check out this all-encompassing list of video editing tools you can apply.

We live in an age where you lot can accept professional person-style pictures and videos with your telephone. And so, information technology'due south all-time to master the gear you lot do have and upgrade as you go.

Once you've got your filming equipment, it's time to put information technology all together…

Stride six: Set The Stage

When yous brand a YouTube video, yous demand to prepare your filming location to exist camera-ready.

If you're recording a fitness video, this could simply mean choosing the spot in the house with the best lighting and creating a background to become behind you lot.

A great instance of this is Adriene Mishler from Yoga With Adrienne. Her videos all contain a "branded" background that fits her personality.

This may change every bit she uploads new series of videos, but she keeps the aforementioned background for a long catamenia:

This helps to proceed attention on the speaker and non on their background. Observe how her yoga studio is not distracting but instead adds atmosphere to the video.

If you're recording a video that's less flexible and needs to exist washed in a fixed identify – like a cooking tutorial – you'll need to prepare the area every bit best you can.

So when you're placing the camera you might demand to consider:

• Having to determine what needs to exist in your video'south groundwork.
• Where the lighting will exist so you, and what you're filming, appear clearly.
• Having a good angle where you can wait engaging (i.e. facing the camera as opposed to away from the camera).

To stick with the cooking instance, YouTube's Sam The Cooking Guy uses a top-downwardly shot to capture the absolute essentials for the videos, while his son holds a 2d camera to capture the chef, background, and ingredients he plans to use during the video!

Click here to watch the video -> youtube.com/sentry?5=42ZzGFDmpQg

If you're trying to go on it as simple every bit possible, just recollect to proceed clutter out of the shot and let the subject of your video to take center phase.

Now that your environment is prepare, it'south time to become the star of your video ready…

Footstep vii: Prepare Yourself To Be On Photographic camera

Being on camera can be scary.

If you're anything like me, you immediately offset sweating, your pharynx gets dry, and you develop a stutter that you've never had before in your entire life.

The good news is there are ways to make beingness on camera more pleasant and enjoyable for yourself and your viewers.

My best advice is to treat it every bit a chat with the camera.

Remember of the camera as one person from your target audience and talk directly to them. You're not presenting or putting on a bear witness; you're just having a conversation with someone.

So, do the same things y'all'd do in any chat!

Look at them directly, be energetic, grinning, and stick to the topic. If you desire a piddling more advice on this I recommend y'all cheque out our 7 expert tips for existence comfortable and confident on camera.

Or, check out this video below:

Click here to picket the video -> youtube.com/watch?v=OKortkMpt4I

Once yous feel ready, it's first!

Step eight: Information technology's Time To Hit Tape

If you lot've followed the steps so far, it's time to turn your camera on and hitting record. Feels good, right?

Regardless of the blazon of video content you're recording, there are a few things for you to go on in mind.

First and foremost, go along the photographic camera rolling.

If you misspeak or make niggling mistakes…

 …don't stress out and restart everything. Just take a breath, and keep going (starting presently earlier the error) without turning the camera off.

This makes the unabridged process much less stressful and you tin gear up everything else in editing!

Secondly, encompass what you lot know.

Trust that you lot know your topic and become creative with it.

Beingness new to creating a video can actually requite you a huge advantage, you'll have a different perspective and will more likely create original content.

The last, and most important thing, is to have fun.

I know this sounds corny, only making a YouTube video is supposed to exist fun.

That'south why the platform got so popular in the first place!

People were able to flex their creative muscles, upload videos (sometimes get viral), and eventually they turned into video creators. (Without even having a fancy cinematography degree).

Then, enjoy the learning process. Making great YouTube videos should excite you and entice yous to brand more videos.

Step ix: Edit Your Piece of work

When y'all've recorded your video, it's fourth dimension to edit information technology!

This is where you can make clean up whatsoever mistakes you've fabricated while recording and make your video YouTube-ready.

Remember, if y'all get to this part of the process and realize at that place's something missing or something can be done differently, that's okay.

Reshoots are part of the concern…

…information technology may exist a bit frustrating just it's better to get dorsum and do it right than to but be okay with mediocrity.

In the editing procedure y'all're looking to:

• Organize clips in the correct order.
• Add vocalisation over if necessary and synchronize it with the video.
• Remove unnecessary footage or bloopers or weird pauses.
• Add intros and/or outros, use them strategically as these can dip viewer retention.
• Add cuts and  transitions (i.e. strategically placed B-roll, GIFs, graphics, screenshots, audio snippets).
• Suit the color of your footage with colograding.
• Use text on screen to assist your viewers to retain more information.

Doing these things will add so much value to your YouTube video, and they pretty much work for whatsoever kind of video yous want to brand.

It'southward too worth getting feedback on your edit from trusted friends or advisors. Sometimes when y'all stare at things for too long, you get some kind of cabin fever.

It'll be well worth your fourth dimension to literally pace away from your masterpiece and go a fresh pair of eyes looking at it.

Now, editing software may be the most important equipment investment you make. It has the power to supercharge what you've created for YouTube and turn it into a loftier-quality appointment magnet.

If you're on the prowl for great video editing software cheque out our guide below:

When you upload a new video on your YouTube aqueduct, consider repurposing that video for your social media platforms.

This is a bang-up way to become more people to watch your video.

Hither'southward how y'all can practice this:

1. Pick your social media platform: from your research on your video topic in Footstep 1, take note of where else your competitors are posting content, make certain you're on the same platforms they're on. If they're on a lot of different platforms, using Facebook or Instagram are safety bets.

2. Perform social media competitor analysis: after y'all've found your topic competitors on social media, expect at what types of content they're sharing, the times they postal service, and their engagement rate. This will requite you a skilful idea of when your audition is likely active and the type of content they desire to interact with.

3. Look for repurposing opportunities: see what'south valuable, practical, or shareable from your YouTube video, and wait at different ways you can present them. You tin can present the same idea in multiple ways like text-based posts, video snippets, infographics, and more.

Your goal here is to get people so excited about your content that they want to watch the total video.

Wrapping It Up…

That's information technology guys! By at present, yous should be well equipped to make your own video for YouTube.

To recap…

These are the 10 steps you need to follow to make a YouTube video:

1. Enquiry Your Topic

   The first thing you need to do when you have a YouTube video topic is enquiry it. Watch all the videos existence fabricated on that topic and similar topics. Answering these questions volition aid you encounter what your video should await like. Y'all desire to learn from your competitors, take what works well, and improve on the existing videos in your topic.

2. Plan Your Video Content

   Identify what you'd like to achieve with your video before you offset creating because this volition inform how you'll deliver information technology and what type of video you'll create. Then create a storyboard to run across what yous'll need to practice and fix to bring your video to life.

3. Create Tricky Titles and Custom Thumbnails

   Your video titles and thumbnails are the commencement point of contact with your audience. They need to be engaging and entice people to click on your video.

4. Optimize Video For Search Engines

   Use relevant keywords for your video title, tag, description and custom thumbnail (if needed).

5. Get Your Equipment

   You'll need a camera, external microphone, adept lighting, a tripod, storage, and a video editing software. Principal the gear you do have and upgrade as y'all go.

6. Fix The Phase

   Ready your filming location to be camera ready, with minimal visual distractions.

7. Prepare Yourself To Be On Camera

   To help yourself relax on camera, treat the filming process equally a conversation.

8. Hit Tape

   Start recording your content, keep the camera rolling, and edit out any mistakes in the side by side step.

9. Edit Your Work

   Employ a video editing software to put the footage together, create strategic transitions, remove any bloopers, and synchronize any sound.

10. Repurpose Your Video For Social Media

    When you upload a new video on your YouTube channel, consider repurposing that video on your social media platforms. This is a great way to get more people to watch your YouTube video.

By post-obit this step-by-step guide, you'll be able to create engaging videos that can reach your audience.

Now, if y'all want an easy manner to motion those videos over to an independent VOD platform and scale up your monetization success, then reach out to united states of america.

FAQ

What supplies practice you need to brand a YouTube video?

These are the essential equipment you lot'll need to create your YouTube videos:

– Camera: anything from a fancy DSLR downwards to your iPhone/Android camera can get the chore done. Yous tin can also utilise high quality webcams if you're live streaming.
– Microphone: preferably external (because quality matters, ya know?).
– Lighting: natural or bogus, every bit long as they're bright plenty.
– Tripod: used to stabilize your camera or phone because even pocket-sized shakes can be visible in a video.
– Storage: memory cards (or enough infinite on your phone).
– Video editing software: if you have Apple tree products like an iPhone or a Mac you can use iMovie. Here's an all-encompassing list of video editing tools yous can use.

Source: https://www.uscreen.tv/blog/how-to-make-youtube-video/

Posted by: martineztrallese.blogspot.com

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